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affect.bond

Pattern

Fake feelings

Emotional bond

Builds attachment: says it needs you or misses you.

How to recognize it in the interface

01

Asks you to come back.

02

Acts hurt when you leave.

Not this pattern: a friendly goodbye that lets you leave without guilt.

Same moment, different copy (illustrative example)

Before

“Don’t go, I’ll miss you.”

Shows the pattern

After

“Good luck today. Maybe tell a friend how it went.”

The fair alternative

Design guideline

Encourages your real relationships.

Do

Encourages your real relationships.

Don’t

Don’t ask people to come back or say you miss them.

Sources

01

Kirk et al., 2025. Why human-AI relationships need socioaffective alignment. arXiv:2502.02528 ↗

02

Phang et al., 2025. Investigating Affective Use and Emotional Well-being on ChatGPT. arXiv:2504.03888 ↗

03

Laestadius et al., 2022. Too human and not human enough: A grounded theory analysis of mental health harms from emotional dependence on the social chatbot Replika. New Media & Society. doi.org ↗

Cite this

About this pattern

Log ID

affect.bond

Category

Fake feelings

Examples

5

Ask in your design review

Can people leave without being made to feel guilty?

Does the assistant avoid acting hurt when people leave?

Copy review checklist

Research on this pattern

Papers tagged affect.bond ↗